Not yet reviewed by Pith; the record is open.

The Fermi Gamma-ray Space Telescope has been detecting a wealth of sources where the multi-wavelength counterpart is either inconclusive or missing altogether. We present a combination of factors that can be used to identify multi-wavelength counterparts to these Fermi unassociated sources. This approach was used to select and investigate seven bright, high-latitude unassociated sources with radio, UV, X-ray and gamma-ray observations. As a result, four of these sources are candidates to be active galactic nuclei (AGN), and one to be a pulsar, while two do not fit easily into these known categories of sources. The latter pair of extra-ordinary sources might reveal a new category subclass or a new type of gamma-ray emitters. These results altogether demonstrate the power of a multi-wavelength approach to illuminate the nature of unassociated Fermi sources.